06.05.08
Awards for logo least connected to company name
In this modern world of super brands, isn’t it amazing how we take any name or logo for granted once it has been properly seared into our gray matter? My first award has to go to the relatively younger brand of Starbucks. I say the name, you smell the coffee. You walk down the street, you can feel the pull just from the decor. But what about that mermaid? What is she doing in the logo? Is she the star who gets paid the big bucks?
And then there is the old classic American Express card. A symbol of American wealth and stature for many years - personified by a Roman Gladiator! 
My history isn’t very good though I do know the Romans traveled a lot and conquered many lands. But not the Americas. How come it is not the Roman Express card? Has this Roman become one of us, just like Ellen Degeneres calls him “one of my people” in her commercial?
Now what logo are you going to use with your new company name?
P.S. Know any other great examples?
