Name Awards

Company and Product Naming, Business Brands and Trademarks: Good Domain Names, Education, Fun, Recognition

Oh how an accent adds class.

biorelogo.jpgAll around a lot of countries, ladies know the brand name BiorĂ©. The name just seems to sound like it cleans your pores in a classy fashion. Yet the name roots are so basic and simple, as some of the trademark fights show. Other have tried to have products called BioRe and Bio Regenaration… same idea – but with no class. The addition of that accent over the e makes all the difference doesn’t it? Changes BioRe into Bee Oar Ray. From the mundane to the classy, as only the French language can do.

Of course, the big irony of this name is that the product line is not sold in France or anywhere on the European continent. The brand is actually owned and managed by KAO of Japan nowadays. But who cares. In fact, who cares what the ingredients do. If I wanted a skin cleanser I would instinctively believe in one with such a cool name.

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Monday, May 5th, 2008 Branding, Great Names, Name Winners

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