There is a new egg in the basket
When I first saw a small headline that said Newegg offers techie gear, I reached for the article thinking I would learn about what happened to EggHead software. Of course, I had been living (as usual nowadays for an older techie) one or two steps behind the action curve, and didn’t know that Newegg is the hot online discount retailer for all things technical.
In the meantime, Egghead Software, one of the original retail software stores, has been absorbed into the Amazon mother ship (or jungle perhaps?).
So I think Newegg deserves an award because it is both interesting, positive, different, simple, and unique. It has great values, known roots and is also a great change from Fred Chang’s old company name ABS Computers.
Plus it is always a lot easier to create awareness about a new egg than an old set of initials… and dramatically illustrates why I always plead with companies to leave initials to the big old brands with lots of money.
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