Trademark beer
This week I am working on a beer naming project, which is rather amusing because for weeks I have been thinking of putting up this posting about the Bass Ale name.
Have you ever sat in a bar and looked at the big red triangle in the Bass sign, and noticed that it says Trademark across it? They are a very special case in trademark law, as Bass is the first registered trademark ever issued anywhere in the world.
Yes, the British beat the USA to get their system going by a few months. And they selected Bass to be the first trademark. After all, what could be more British than a pint of ale?
So Bass has a name and trademark distinction no other beer will ever have. Of course, today it is a registered trademark around the world – and you do see the magic ® in the bottom right corner.
4 Comments to Trademark beer
Ran across your blog today while doing some leisurely googling of my family tree. I can’t wait to wow my relatives with your tidbit about Bass® being the world’s first trademark. Keep up the blogging!
Never knew that about Bass beer. Very cool!
NiranjanMay 23, 2008
I am a MBA student and am fascinated by field of branding.
I was googling to see any new taglines, names or companies details which i dont know about when I found your blog.
Its amazing work.. your too good 
Can u guide me regarding how to proceed to be in your line of business??
thanks
Very interesting. I never thought about what was the first trademark. I am curious about whether Bass had to file a trademark application, or was just granted the mark. What an interesting choice if the UK government had a hand in the decision to make it first. I’d like to do a blog post about the history of this mark and will plan to do some more research in the future to add a post to my site at . This will go great with teaching people all about trademark registration.
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December 15, 2007