Getting Fired up About Service Naming
Just about when I was getting fired up about Firedog and similar names (see a few blogs below), 
Tom Pencek of Service For Profit was also getting excited about why people pay so little attention to properly naming and branding their service offerings. Since services can be so profitable, why don’t they get the same attention as products?
So now we are doing a joint one hour webinar to discuss the subject on Wed, Nov 14th at 10am PST. It is free to all. Listen in via an 800# and follow along via your internet browser. Registrants will also get a free download copy of my Creative Naming Supplement – to help you make up names when your own creative juices run dry. (Normally this is part of my Brighter Names: Naming for the Average Propeller Head book).
To register, visit https://www.gotomeeting.com/register/978507271
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