The foxy service dogs are on fire
You could invent an internet browser and steal somebody else’s boring name and called it Internet Explorer (and later pay $7mill to settle the legal infraction), or you could stop being so pedantic and name it Firefox!
But what do you do when your direct competitor has scooped up the ultra cool Geek Squad.. and equipped them with a lot more decorated VW bugs?
Well, you set the dogs on fire.. and call it Firedog and get your service people jumping through hoops to be of assistance! Congratulations to Circuit City (a big company) to have the chutzpah to pick such a name. Sure beats old style names like Circuit Service Team.
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