Time at last to shop victoriously
Taglines and slogans are part of the art and science of naming, so I thought it is about time we gave an award to a good new tagline. In case you have been on another planet, eBay has changed its tagline to Shop Victoriously. Not only is it a great tagline, it is also a great marketing slogan and general rallying cry. It is both descriptive and inspirational.
And a massive improvement over the old Whatever it is, you can get it on eBay. Oh how I love the power of the right two words… that rescue us from the boring, corporate, descriptive taglines of old.
PS Do you know that eBay’s original company name was WebAuction? See other Famous Name Changes too and learn how a less descriptive name is a better brand name in the long run.
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[...] than the product. Doing just a quick search about the new campaign, it seems to be getting mixed reactions. I wonder how it is translating in terms of [...]
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