09.07.07
Hyundai is tough name.. but their model names are great
I have actually been approached by marketing students who have asked why Hyundai doesn’t change its name. Well, not so easy for an international auto company, especially where it takes so much time and money to build brand awareness. Plus no one wants to repeat one of the biggest naming mistakes of all time - when Datsun changed their name to Nissan to satisfy a few investors… and alienated a few million consumers and customers for years.
But at least Hyundai is using colorful and descriptive model names to cut through the noise of numbers and boring old names the other auto companies seem to be stuck on. In particular, my favorite of the week is Entourage. How appropriate for a minivan! Plus it has won more safety awards than any other minivan so your whole entourage can ride in the Entourage with confidence.
David Govett said,
September 10, 2007 at 3:48 pm
Hyundai is Korean for “modern.”