09.02.07
Inc 500 Name Fun and Tragedy
Inc magazine has just released their annual 500 fastest growing private companies list. As usual, this makes great reading for business and financial and entrepreneurial types, but it is also a lot of fun for some potential name awards. At least on this list you get some imaginative and distinctive names, not like all the boring ones on the Fortune 500 list.
There was still the usual cadre of boring names that will never be household brands, like Hospital Partners of America at number 3, all the way down to Image Solutions at number 500. But for some fun, how about Red F Marketing at number 106 which they say is short for Redefining the Future .. not the Red F you got in class? (Their logo is as boring as they come so we do not show it here). Now we can’t but wonder if 5W Public Relations will move up from number 153 and one day become 10W 50 P.R. say?
Solid Cactus from Wilkes-Barre Pennsylvania came in at 255, (Hex FF for you computer propeller heads) making us wonder if an Arizona cactus was perhaps hollow. Leading the real strange and weird name award category thou
gh is Urooj at number 399. Imagine being a sales or marketing exec and having to call fifty people a day - and tell them you are from Urooj!
But the big disaster is at number 422. Coolibar is a rude and offensive name to a large ethnic group. We are staggered that no one recognizes this. The C word to most Indians is as bad as the N word to most African Americans. Double ouch disaster!
