Monster.com cuts through the noise
When you list the names of online job services, it is dominated by names like:
Jobs.com
Hotjobs.com
BAjobs.com
Careers.com
SimplyHired.com
and many others that all start to sound alike as they are almost generic. Companies that described themselves as opposed to really naming themselves.
And then the
re is Monster.com! Just cuts through the noise doesn’t it? What the heck is the connection between jobs and monsters? Don’t they even have a negative or scary image? Well, yes, but that was solved graphically with a cute little friendly monster that shows up at various times.
So I recognize this name with a full 3 trophies award.
And sometimes when you work smart and hard, you get lucky. Maybe even very, very lucky. Like when a company with a similar name, that few have
heard of outside the broadcast and video equipment industry, decides to pay millions to the San Francisco 49′ers to remain their Candlestick Park home football field Monster Park. My casual surveys continue to show that many people think this is named after Monster.com and not Monster Cable Company. Wow.. what a great free fortuitous PR event. Your name on a stadium for free.
No comments yet.
Leave a comment
Blogroll
Categories
Tag Cloud
Follow me on Twitter:
Follow @namiac on Twitter
Sponsor
|
Technology,
Telecom, Financial, Healthcare, Retail, Consumer, Real Estate, Industrial,
Scientific, etc. Company, Product or Service names. Name availability checks and taglines/slogans too. |
By the same author:
|
If
you are not a dummy but never studied marketing in college, and want to learn what branding really is, then purchase or download
your own copy of Brighter Branding. This practical workbook is especially for the smaller company. |
Social Causes
 |
|
Safari & Wildlife Jewelry. Africa outlines. Silver knot bracelets, earrings, pendants. Handmade in Africa. www.safarigold.com |
Writing Resources
Affordable, professional copywriting and editing. +1-604-566-1064 |
European-based marketing communications. |
