08.16.07
An interesting stable of names from Inditex Group
While researching the Zara name, for my Name Critic’s column, I came across the other brands and business names for the consumer-centric companies of Inditex Group out of Spain. Given that the parent corporate name is simply an abbreviation from Independent Textiles, I was really impressed to see they also owned Pull and Bear, Massimo Dutti, Bershka, Stradivarius, Zara Home, Oysho, Kiddy’s Class.
Nobody turns the latest fashions into products on the rack quicker than Zara and its sibling companies. So they have earned much business praise and success. Which is made all the more interesting given their no advertising philosophy (and very little PR). But I am very happy to toot their horn for them. As soon as I figure out what kind of awards we are going to offer here.. they will get the best of the best.
PS What do you think of the name Oysho? Especially where the primary market is Spanish speaking?
insurance said,
August 31, 2007 at 10:24 pm
Oh wait. Yes, I have. I’m sorry, but I just don’t have it in me right now to type it all out again. Besides, it was just ramblings anyway. You didn’t want to hear me go on and on about this, right?