Name Awards

Company and Product Naming, Business Brands and Trademarks: Good Domain Names, Education, Fun, Recognition

Nugarc and Enienay – Yuck

Over the weekend I heard of two rotten new names that are not even worthy of a full analysis in my name critic column, but I offer them up here so you don’t make the same mistakes. In fact, can you even pronounce the names, let alone guess what field they might be in without reading further?

Firstly, Nugarc.com aspires to be the next Craig’s List, that magical internet village marketplace site. The business intentions may be great… but what do I tell my friends? Go to Nug Arc or Noo Garc or Nugar C … .. This name is trying too hard to be Craig Newton backwards – I think. Instead it deserves a four bombs award.

Now Enienay is shorthand for N.I.N.A. Wow. OK. May even work for this young designer clothing brand… but any nay is how I would have pronounced it. And is any nay as good as a definite nay, says the naysayer?

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Monday, July 9th, 2007 Rotten Names

3 Comments to Nugarc and Enienay – Yuck

Bart Cragun
August 6, 2007

Nugarc isn’t trying to be Craig Newton backwards…. lol….
It’s Cragun backwards – CRAGUN – NUGARC

Also, everyone seems to be just fine saying Nugarc (New Garck)

Thanks,

Bart

Correct Information
August 8, 2007

Nugarc = Cragun backwards. The site creators last name. Thanks!!

Nameless
August 29, 2007

Who is Craig Netwon?

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