Name Awards

Go Daddy Go …but maybe not this time.

Bob Parsons, the daddy of famous domain registrar GoDaddy.com writes in his June blog about his continual outrage about all the people doing domain “kiting” and why that is making it so much harder for many people to get the domains they want. Since my business often depends on getting domains for clients (as a final step in naming a company), my first reaction was to fire up the friends and family and start a concerted attack on ICANN. But then I realized I might not want to disturb the hornets nest anymore.

Sure they claim 5 million plus names a month, but they return 4 million or so a few days later when they discover Google won’t feed them enough money making ads. But some of these guys are now super well-funded. If they couldn’t return the names, they might just hold them all… or at least a high percentage of them. That would be the real tragedy: Names held for a year by people who can’t make money off them, yet the common man (and agency) can’t easily acquire them either! It would probably cause a sickness much worse than a bad case of Googlitis.

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