06.20.07
What happens to the Zenter name now?
Before there was Powerpoint, there was GEM WordChart. But who would know that. PowerPoint, a registered trademark of Microsoft, has become so ubiquitous that many are using it already as a generic name for business presentations.
Now Google has acquired this quick moving company called Zenter (See Google Blog today) that provides similar functionality via a web-based program to join the rest of the Google Docs and Spreadsheet family. But what will they call it? What is the generic descriptor they can use with their megabrand Google name?
Maybe they will preserve zee center name Zenter like they did with Picasa. Regardless, a great illustration of some cool names that are moving on to a cool parent company. So refreshingly different to all those boring generic descriptive names. How come it is mostly hip young geeks that get the fact that names are simply short handles for the brand promise? And not descriptions of the product line?
