Marketing the Osama name
When you hear the name Osama on English or American broadcasts, it is usually in a bad war context. So imagine being the marketing director if Osama is your brand and product line! Yes. A major Italian manufacturer of sunglasses and many other knick knacks, especially for Disney. Wow. Now I know why those magic sign boards around European football stadiums flash Osama.com at me.
Would you handle such a name any differently?
1 Comment to Marketing the Osama name
[...] Foden is asking interesting and unusual questions - such as how you would market the Osama brand in light of recent world events, and how Adam and Eve got their names. (We think we might [...]
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